LEMONS INTO LEMONADE

A DREAM COMING INTO FOCUS

Solid Gold Soul  operated on a shoe string budget. As a matter of fact, when we first began, I was the only dedicated full time employee of the radio station. Right away, however, I knew I couldn’t do it alone.  Almost immediately I started making calls to see if I could build my morning team. 

But the Freddie Bell Morning Show almost didn’t happen. The original plan was to bring in a satellite broadcast from Dallas and have the syndicated programming run 24 hours a day. That plan would cancel the need to hire local announcers.    Our local management also wanted to broadcast the Tom Joyner Morning Show. My job was to serve as the local voice for Joyner, manage the show and sell advertising time. I was excited about the opportunity because it meant my long -term focus of returning to radio was coming into view.

The news of the forthcoming radio station hit the newspapers and caused quite stir in the Twin Cities area. It even caused my associate, Pete Rhoades from WRNB cable radio to really get upset with our station. As it turned out, he was already airing Joyner’s show in the city and was not going to give up the show to a start-up station. I couldn’t blame him.

Not looking for a fight, management asked me if I knew how to host a morning program. I assured them I could and the launch of the Freddie Bell Morning Show was about to happen! 

Later, I’ll talk about how I pulled the team together based on sage advice from Pete at WRNB.

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PO BOX 25452 Woodbury, Minnesota 55125 *888-639-9738* Freddie@freddiebell.com